From 10 to 11 September 2022, Ulyanovsk hosted the UNESCO Creative Cities Festival Crossroads, which became part of the City Day celebrations.

    The organizers of the festival were the Department of Culture and Leisure of the Population, the Administration of the City of Ulyanovsk and the Fund for Creative Technologies "Ulyanovsk - the Cultural Capital" with the support of the Commission of the Russian Federation for UNESCO.

    On September 10, the Ulyanovsk Regional Chamber of Commerce and Industry hosted a round table "UNESCO Creative Cities: Plans and Prospects for Cooperation, Network Projects and Formats of Interaction with International Network Members". Representatives of UNESCO Creative Cities in Russia spoke about their work and shared their immediate plans with colleagues: St. Petersburg plans to hold the Second Governor’s Cup “Best Chef of St. Petersburg Cuisine”, the gastronomic festival “MEGUSTRO”, an open scientific and practical conference “ Petersburg Culinary School"; Kazan plans to develop projects - "Music of the streets", the Republican competition of children's creativity "100//Faces"; Kargopol plans to hold a winter festival "Crystal Rings"; Ulyanovsk – to develop creative cooperation between UNESCO Creative Cities of the BRICS countries.

    On September 11, venues worked in the city center in four areas of UNESCO creative cities - literature, music, crafts and gastronomy.
    For residents and guests of the city, in the park near the Goncharov monument, educational games for children from the Einstein Museum of Entertaining Sciences, master classes in drawing on water (ebu technique) and making a little origami book “Kami no Oru” were organized. Those who wish were able to visit the educational excursion "The History of City Clocks" at the Goncharov Museum. An art object was created from the Raspberry Lada ice cream with the number 374 - the birthday of the city.
The headliner of the gastronomy festival was Alexander Bogdanov, a well-known brand chef of the Cafe Claret and Marius restaurants from St. Petersburg. Alexander prepared a magnificent omelet "Aunt Pulyar" with sauce and fire cutlets in a new format. The participants of the master class received valuable skills and culinary life hacks.

    The most massive was the literary and craft fair. 15 literary and 18 craft sites of participants from Ulyanovsk, Kazan, Kargopol worked on the alley. The visitors participated with great interest in the workshop "UNESCO Cities of Literature", the interactive game "Literary Boom" and the quest "Journey of the frigate Pallada".
    The sale of books was organized from the House of Printing, the Book+ store, Bookinist, the bookstore of the Public Library, the Simbirsk Provincial Club of Book Lovers. I.A. Goncharov” and the Kazan Antique Salon-Gallery “Retrospektiva”. The guests of the fair got acquainted with the products of the Ulyanovsk printing house "Master-Studio". The participants of the festival showed particular interest and the opportunity to make an impression on a proofreading machine to the Museum "Simbirsk Printing Houses".

     Representatives of the center of folk crafts "Bereginya" from the city of Kargopol held master classes on molding a traditional clay toy, making a key chain from birch bark and making a doll-amulet. Moreover, our participants brought clay from Kargopol. At the fair, one could buy painted Kargopol clay products.
     During the day, music was played at the entrance to the Goncharov Museum, the singer-songwriter Sergey Kochetkov and Yana Stel performed, who pleased with the performance of classical compositions on the synthesizer.
    In the courtyard of the Goncharov Museum, modern music by Ulyanovsk performers sounded: PANiN!, Idon Care, THREE-TONNER, Princess Pitch, KIRA WINTER. More than 70 listeners plunged into the creative atmosphere of the festival.
    The guest of honor of the festival in the Pribrezhny park was the chamber ballet Panther from the city of Kazan, the Republic of Tatarstan, residents of the city of Ulyanovsk highly appreciated the work of ballet dancers (artistic director - Ibragimov Nail Rafaelevich).

     Information coverage of the festival "Crossroads" was organized in social networks: 43 posts were posted, the number of views was - 5952